Social media mistakes are one of the unavoidable topics today. Now and then we hear one or another person saying, “Social media is not working for me anymore.” Then we have to understand that it is not social media that is not working, it is us who are not incorporating the right social media strategies. By just blindly joining the bandwagon and not analyzing the mistakes gives social media enough reason to not work for you. If done rightly, social media can do wonders for the business and boost brand awareness. A good digital marketing company in India can help you understand what these mistakes are and how you can avoid them to make your business run successfully.
What are social media mistakes?
Social media mistakes are the most common mistakes people do in digital marketing. They are the wrong social media strategies that we incorporate while promoting the business to the audiences on different social media channels which incurs a huge loss to us rather than getting benefits. One can easily promote a new website on search engines by avoiding social media mistakes and get exponential perks.
No Plan
Jumping into the sea of social media without having any plan is the first and the most basic of the social media mistakes that almost everyone makes. One needs to have a good social media marketing strategy to rise and shine in the online world as it opens endless possibilities to achieve the goals. Where, with a good plan, your business can get sustainable growth and maximum benefits, with no plan under your hood, you are going to bear huge losses and face negative impacts. The social media strategists are there who can help you with the plan-making to help you deal with this grievous mistake.
Not Knowing Your Audience
Internet marketing companies warn people of such social media mistakes. Most people commit the mistake of just posting continuously on one or other social media channels despite knowing who the targeted audience is. To set the right tone, you have to clearly demarcate the audience so that you can get organic traffic and maximum benefits. Analyze thoroughly to categorize them, see who matches with your business’s offerings so that when next time you post on social media you know who you are targeting.
Buying Likes and Followers
Getting more likes and a bigger number of followers is everyone’s dream as it renders in huge added perks. And when influencers receive money from Instagram for more engagement, many get motivated to buy fake followers through bots and get more likes. But they should know, Instagram is against such people and there is a whole dedicated team that is working rigorously in picking out such accounts, thereby deleting them. The e-marketing companies help the businesses in sustaining by working strategically to achieve the goal.
No Hashtags/ Too many Hashtags
A better Online marketing company will always tell that hashtags are a great way of promoting people or brands. Hashtags are a combination of letters or words, numbers, emojis used after the # symbol. It provides a good opportunity to reach many people in an instant. But the people get confused, as to where not using hashtags you are not connecting with your kind, by putting too many hashtags, you are sending them away by making your posts look like spam. Using eye-catching and relevant hashtags appropriately will boost user engagement and help you attain the end goal.
Posting Same Content Everywhere
This is the mistake that makes the person posting look like a novice and removes consumer’s attraction from your services. The posts for every social media platform are different. You cannot put the same story on Instagram, Facebook, Twitter, and others as every platform has a different strategy to follow. By putting the story in one format you are right away ignoring the standard and norms of other platforms. You can avoid the mistake by taking the help of a premium digital marketing agency.
Not Using Stories
Stories are a great way to bind people to your services and if you are not putting one then you are missing out on an important factor. As people today love the content that is interactive, this feature quenches that thirst of theirs. The story content stays there for 24 hours and lets you interact with the consumers through various methods. It is a great way to make your services more interactive and appealing to the consumers. By taking the help of online marketing services, you can know what type of story your audiences will like.
Ignoring Bio
Most people write bios just for the sake of it. Where they don’t know that a proper bio can take their businesses to the newest horizons. With a good bio you attract lots of consumers as just by reading the company’s bio they get to know what the business is about and how the services will help them. If you are also the one committing this mistake, then log in instantly and rectify the mistake to see what it really does. Add a website link so that the consumer can reach the page directly and by adding a call to action feature you are letting them contact you whenever they need you.
Choosing to Stay Silent in Comment Section
Choosing to stay silent in the comment section is one of the biggest mistakes as this lowers your brand credibility. When there is a good or bad comment, it is necessary that you respond to it which shows your consumers that you care enough for them and builds a sense of engagement. Consumers are not passive anymore and when you respond to them from time to time by answering their queries or responding to the comments they posted, they seriously consider your services and become devout consumers.
Deleting All Negative Comments
Deleting a comment or conversation is not a way. You may get some bad comments, then in spite of deleting them which seems a lot easier option, you have to respond to them in an organic way. When you respond to them by showing that you are taking them seriously, you assure them you will sort the problem and improve the services. This makes the consumer feel connected with you. And if you come across some toxic comments, it would be better to ignore them rather than engaging with them in a negative manner. And you have to understand every negative comment is giving you more room for improvements so thank them for their advice and move on. By taking the help of an online marketing company, you can know better how to deal with negative comments.
Being Boring is Not Alluring
There are millions of posts being posted every day. If your post doesn’t stand out to the consumer you are targeting then you have to reconsider the posts. As when mostly everyone and businesses are posting alluring and attractive content daily, and if your post is the same old thing then the consumer will feel bored and move on to other businesses as in the online world there is not a scarcity of attractive posts. If you think you can’t get your hands on such ideas then you should take the help of a fine internet marketing agency that can readily help you sort the matter out.
Not Uploading Images and Videos
Every e-marketing company can vouch for this that if your account doesn’t have high-resolution images, and high-quality videos then you will not be able to bind the consumer to your page. To give a better user experience, images and videos are necessary. By adding videos especially, you make your consumers stay on the page for longer durations. And when they stay for long, you get a higher return on investments and get optimum results that you were targeting.
Too Much Self Promotion
If you are also the one who thinks too much self-promotion is okay then according to social media advisors you are self-sabotaging your business by committing social media mistakes of such type. In the world of social media, what matters most is interactivity and communication. And if you are busy posting too much promoting content or advertisements then you should not be surprised if you start seeing a fewer number of followers. Promotions are necessary but too much promotion doesn’t increase brand awareness whereas it turns the consumers away.
Forgetting Your Account after setting it
It is mandatory to post engaging content to build interactivity and boost brand identity. If you think that making an account on a social media channel is your ultimate task, then online marketing agencies advise you to banish such thoughts as it is doing you more harm. When after making an account you don’t post constantly people think of you as an irresponsible person or business and stay away from the business or services you are providing.
Automated Link Posting
Yes, automation makes your work easier and helps you save from grievous social media mistakes. But relying solely on automation is doing no good to you. While posting, a structure is needed to give shape to your idea and when a post is automatically posted then there is randomness in it which can make the consumers go away from the page. And your page looks like some spammer’s page. So post manually by keeping a tight structure and posting well-knitted posts.
Thus, we see that by avoiding such social media mistakes and optimizing them well one can grow the Online Brand Reputation of the business.
Banyanbrain, a major digital marketing agency in Gurugram can help you avoid all the social media mistakes and help you create brand identity, increase brand awareness, and boost brand image with on-point Social Media Optimization services.
