The businesses are more into running ad campaigns. They join different social media channels with a vision of promoting their services. With this, they also aim at increasing the traffic on their respective websites. From time to time the distinct social media channels keep adding more new features. They do it with a view of helping companies get more versatility and eradicate fake ones. But this addition sums more complexity for the advertisers and they commit mistakes. The mistakes that despite helping them pulls their businesses lower.
There are many who invest in all channels without knowing the real value of each and thus their all efforts go in vain. There are many digital marketing companies that help you if you are not able to carry ad campaigns. They carry on different Facebook ad campaigns, LinkedIn ad campaigns, Twitter ad campaigns, etc.
Let’s look at “What are the common mistakes to avoid while running ad campaigns?”
No Set Goal
Setting a goal or purpose is of utmost necessity before running an ad campaign. Always ask yourself first, “What is the ultimate goal of an ad campaign?” Before defining goals, if you start ad campaigning, then understand you have signed yourself for failure. And most of the people are doing it despite knowing about it. Defining goals like “I want to generate more revenue” or “I want to get more leads” or “I want to boost sales of XYZ product”, you set a goal and when you set a goal, after applying a strategic approach, it will do wonders for your business.
No Social Advertising Strategy
Say, your advertising strategy met success and you start getting many likes and subsequently followers. They start flocking around the website and social media pages. When they are moving around your website, then definitely they would want to connect with you. They want to know more about the services. But then comes the big question, “What to do now?” If the social advertising strategy is missing then how pricey your campaigns are, they will not serve the purpose. Having a streamlined social advertising strategy is important as it helps you to create clear objectives and strategize techniques.
Not Defining Audience
Not defining the target audience is like shooting an arrow in the dark. If your target audience is the younger generation and you are running an ad campaign targeting old people, then be ready to face the consequences. The ad campaign will be an utter failure. By defining the audience, you know whom to target and about their behavior. It answers the main question, “How will it be helpful in generating more revenue?” As soon as you set the targeted audience, you have signed for a hundred percent success.
Targeting all Social Media Channel
Another common mistake while running an ad campaign is sometimes the campaigners in a rush of getting more leads and revenue, target all social media channels. Carrying on campaigns on all channels without giving due attention will make your business suffer. One should keep in mind the distinct requirements needed by different social media channels. Like LinkedIn is used by professionals and experts, Instagram is used by millennials, Facebook is used by the elder generation. So, every channel has its own set of audiences and if you target the wrong channel, then your business will have to pay for it.
Lack of Call to Action
Call to action is a much-needed ad campaign practice as it tells the consumers what they have to do next. Otherwise, the consumer will come to see the ad and then leave it if there is no CTA. The CTA must be clear and loud so that the consumer is not able to stop themselves from doing what you want them to do. The CTA buttons should be easily visible and should always work. In the lack of CTA, the lead generation activity and the ad campaign will not bear any fruit.
Social media advertisings give you an opportunity of tracking results. By tracking results one can easily track conversion rates and strategize accordingly. The social media channels have their own conversion analyzer that will be helpful in knowing about the strategy that works. But if you forget to analyze conversion rate optimization and keep running ad campaigns, then it will not render to fruition.
Landing Audience to Homepage Always
If all the links, leads, send your audience to the homepage then ultimately the consumer will look elsewhere. Why? It is because if they click on the specific services link and reach your homepage, then they will be disappointed. As they have to take the long route of going to the homepage then looking for services, and then to that specific service. This roaming around for one specific search will instill the feeling of frustration in them. And they will eventually leave the page. That is why it is necessary to have a dedicated link or button for specific services and they all should work.
Denying Organic Approach
An organic approach is a must for running paid ad campaigns. As then, you will get to know whether the audience will respond to the paid ads or not. Many in the run of getting fast revenues, forget Search Engine Optimization strategies. According to some campaigners, PPC campaigns are the sole solution. But behind the success of every ad campaign, there is a joint effort of advertisement strategies and organic strategies.
Avoiding A/B Testing
Avoiding A/B testing is one grievous mistake committed by campaigners. With A/B testing, one can get hold of data to ascertain the success of the ad copies, one is producing. It is carrying on two tests simultaneously to know which one the audience likes the most. It is the strategy that makes you realize where to invest money. Just running an ad campaign or PPC campaign will not help you filter audiences. PPC Services in Delhi and around the globe have thought about the A/B testing and have proved to be performing it before they run any campaign.
A/B Testing – A Big Yesss!
Thus, when the businesses avoid the above-given mistakes, they seal the deal and get a healthy turnover of audiences. Before running an ad campaign, keeping these points in mind will help you garner optimum benefits.
Banyanbrain Digital Pvt Ltd helps businesses with online marketing by offering digital marketing solutions such as search engine optimisation, pay-per-click advertising.