Facebook and Google ads can be chosen based on your target audience engagement and the company’s goals and requirements. With the help of Google ads, you can boost your sales, and Facebook ads will help you increase your customer engagement and brand awareness. Businesses use online marketing strategies to gain a wider audience and boost engagement. In this blog, you will get to know the significant difference between Facebook and Google ads, how to choose between both and which of the following is a better investment for your business.

Difference between facebook and Google Ads

• If we talk about the budget difference between Facebook and Google ads, then Google ads are more price-effective, whereas Facebook ads are more budget-flexible, allowing you to experiment and improve campaigns gradually.
• Google ads primarily target people actively searching for specific services or goods, while Facebook ads target users based on their search history, interests, and demographics.
• Considering the daily searches and active users on both platforms, we will observe that Google has 8.55 billion daily searches, whereas Facebook has 2.1 billion daily users.
• Google ads can be slightly more costly than Facebook ads because of the competitive keywords. Small businesses generally have limited budgets, and the cost per click can increase due to competition. This can make it challenging for small businesses to compete in the market effectively. 
• Google ads performance and metrics depend on conversion-related data such as click-through rate (CTR), cost per click (CPC), and conversion rate, whereas Facebook ads’ performance and metrics depend on impressions, engagement rate, and cost per impression (CPM).

Key features and capabilities 

• If we talk about video ads, Facebook provides a cheap advertising feature. You can pay a very small amount for the views your videos gain. You just have to upload the video to Facebook’s built-in feature, where you can easily customize the description and thumbnail, plan your budget, and decide your target audience.
• You can make your Facebook page more engaging to the people or businesses visiting your page with the help of engagement ads; these ads are only visible to the people or businesses who interact with you by liking, commenting, and sharing.
• With Google ads, you can place your ads on a wide network of Google, including Google search, YouTube, and Google display networks. You can easily target your ads based on keywords, particular locations, interests, and behavior, and you can also ensure that your ads reach the right target audience.
• Google ads will enable you to easily track and analyze different data and metrics such as clicks, impressions, conversions, click-through rates (CTR), and return on ad spend (ROAS), which helps you to optimize campaign performance. 

Benefits of Facebook ads

Some of the benefits of advertising on Facebook that will enhance your Facebook ad campaign are:

• Facebook allows you to focus your target audience’s engagement based on their demographics, such as their age, gender, personal interests, and language.
• Running ads on Facebook can drive a lot of organic traffic to your website, enhancing your revenue generation by increasing sales and converting more potential customers into paying customers. 
• People will recognize your brand with the help of Facebook ads, which allow you to increase brand visibility and reach. Running Facebook ads lets people keep your brand at the top of their minds and can assist in increasing revenue.
• Running Facebook ads can increase social media engagement. This will result in more likes, comments, and shares, increasing brand visibility among the audience.

Benefits of using Google ads

There are several advantages of using Google ads that are mentioned below:

• Google Ads display ads are some of the most effective online advertising products. These ads will show on google search result, which will help you increase organic traffic, generate leads, and increase revenue. 
• Google ads help businesses increase their brand visibility and generate traffic. Nearly 8.55 billion users search on Google daily, and this will enhance your brand reach among audiences.
• Many times, a visitor comes to your website but doesn’t actually interact with it, which can lead to a loss of conversion leads. Displaying ads allows you to target the right audience by displaying banner ads. These ads include videos, text, and images, which can create retargeting ads for your customers.
• You can control your campaign budget using Google ads, target specific audiences using keywords and a bidding strategy, and set your budget limit so that you do not overspend. Also, you can stop your Google ads anytime if you cannot manage them.

How do you choose Facebook ads and Google ads?

Before choosing between Facebook and Google ads, you need to know which audience you have to target, as both works with pay-per-clicks. They are both considered the pillars of PPC, as there are several benefits of PPC. Companies use both platforms to increase their sales, convert the potential audience into a paying audience, and inverse brand visibility according to their needs and requirements.

Tips for optimizing Facebook ads

• You can optimize your Facebook ads by choosing the right goals and objectives. You should know about your target audience before building your Facebook ads campaign. Facebook works with different algorithms that help to drive better results and optimize your campaign according to your needs and requirements.
• Expanding your target audience helps boost your ROAS. Facebook audience insights help you choose the audience you need to target so that you can build the ad campaign based on your current user needs and requirements.
• You can use Facebook Ads Manager to control and create ads, decide when and where to run them to achieve the most effective results, and track their performance. You can also decide your ad’s parameters, like writing ad copy and uploading content assets.

Tips for optimizing Google ads

• If you want to optimize your Google ads campaign, you should use long tail keywords. This will allow you to benefit your KPIs; fewer people search for long tail keywords, and the lower the competition, the more profit you profit from the campaign.
• Always try to focus on the key metric that offers significant value to your website, such as conversions, cost per click, conversion rate, and return on ad spend (ROAS). This key metric will give you the end results.
• You need to connect your Google Ads account to your Google Analytics. This provides you with better insight than typical metrics such as bounce rate. 

When discussing return on investment (ROI) between Facebook and Google ads, facebook clearly wins. This is mainly due to Facebook’s superior targeting capabilities, which allow advertisers to connect with their desired target audience. Geo-targeting helps to improve your PPC performance, which has revolutionized the advertiser’s interaction with their target audience, which allows them to personalize ads to specific demographics and geographic regions. Businesses need to optimize their campaign in real time to ensure that their messages reach their target audience on time. With the help of Facebook ads, businesses can drive more sales and increase brand visibility among their target audience.

Banyanbrain provides advertising services for both Facebook and Google Ads, along with leading internet marketing services. If you want to optimize your social media profiles or need assistance with social media campaigns, contact Banyanbrain.

FAQs:

Are Facebook ads effective for small businesses?

Yes, Facebook ads are effective for small businesses as they maximize the ROAS rate.

What is the primary advantage of Google Ads over Facebook ads in terms of ad placement?

Google Ads lets you target prospective clients according to their search terms, but Facebook Ads lets you target them based on their interests, demographics, and behaviors.

Should I run Google Ads for my business?

Yes, you should run Google Ads to deliver faster results than SEO. Paid search allows you to outperform your competitors and reach your target audience much more quickly.

Which platform has better targeting options: Facebook or Google?

Facebook and Google Ads both provide powerful targeting possibilities. Google Ads usually focuses on keywords and searcher intent. Based on Meta’s enormous user data pool, Facebook Ads perform better for demographic and interest-based targeting.

Which platform provides better ROI: Facebook or Google?

Facebook ads generate a greater average return on investment (ROI) than Google ads.