Conversion-based website design and development may seem complex but in actuality, it is a simple and systematic approach to convert your visitors into loyal customers. We will see in detail what makes conversion-based website design and development separate from non-conversion-based ones.
Conversion Rate Optimization/CRO is a much needed and most talked about topic in the digital marketing industry. It has brought a revolution in the digital industry by taking business people to the simplest route of making visitors devout consumers.
The website is the gate that connects the visitors to the business. It is a need of today to have a website that is functional, effective, and facilitates all the working tools of the business activities. CRO takes precedence when the website is designed in a way that it is enabled with product information, data, contact information, and other information about the services that the business offers.
Key Points for Conversion-based Website Design and Development
Providing Structure to the Pages
For conversion-based website design and development, the structure of pages should be designed to be straightforward, on-point, and consumer-friendly to enable consumers to navigate to the pages easily. The contact page, call to action (CTA), order now pages, or other such pages should be properly synchronized so that the consumer can have a smooth user experience (UX). Rather than keep jumping here and there in search of needed pages or till when they come to the purchase page, they are so frustrated that they leave the services and go for others.
Responsive Website Design
A responsive web design is what consumer needs today. The website should be developed in a way that makes all your services, offerings, or products clear to the visitors. It is a factor that increases your search engine rankings on search engines.
Now and then a new gadget enters the market so till you optimize for one platform the other will come. That is why the web design should be carried on to respond automatically to the visitor’s preferences. With this design, you won’t have to get a distinct design or development phase for every new gadget in the market. This helps in getting a website on which when the consumer switches from the website to the mobile version they won’t have to pinch, or zoom, they just adapt to the version without getting confused.
Mobile-friendly design leads to the conversion of consumers through high-resolution images, keyword-optimized texts, videos, links, and such other elements. The elements should be clear, and easily accessible on smaller platforms like mobile phones so that the consumers won’t have a problem accessing the services. Conversion optimized approach is needed so that consumers will have a satisfying user experience (UX).
Readability in Web Design
The website should have readability as it is one of the important points of the conversion-centric approach. When the website’s displayed texts are clear, the chosen fonts are simple and professional, the spacing between the texts is accurate then it makes it easy for the visitors to skim through the website easily. If the readability is not there then the visitors will not be able to go through the services or products, and this will lead to the slow death of the website. People today don’t waste their time reading every line so every text should be bang on. You never know which text is going to attract your consumers.
Proper Call to Action
CTAs are one of the important factors for conversion-based website design and development. A good, functioning and properly channeled call-to-action prospect will turn into a huge advantage for the business. Through the lead generation and CTA feature, the website will see more organic traffic. If the page has more than one call to action on the page then it will act as an added bonus. The more the consumers feel they can easily connect with you, the more encouraged they will be to take your services. Once they get hooked with offers on the webpage, you can easily make them leap for purchases through correct offers.
Where a website serves as a gate, the aesthetic quotient behaves as the face of the website. All the other factors that we have mentioned works in the background in improving the conversion-centric approach of the website. But through aesthetics, you target the visitor or your consumer directly.
Every visual content that is in front of the website like the colors, the fonts, the images, if correctly put will draw the visitor’s attention instantly. Using colors that complement the brand perfectly and implementing contrasting colors for CTA will garner in getting attention. By using high-resolution images or videos and incorporating natural frames and shapes makes the consumer turn their heads to your website and glued up to the services and offerings.
Special Attention to White Space
Using white space correctly is the most fundamental when it comes to conversion-based website design and development but the most disregarded aspect of any website. For a good conversion-centric approach it is mandatory that there should be the incorporation of white space correctly. This is what makes the texts, images, or fonts stand out. Through it; call to action, offers, special offers, and high-resolution images can be highlighted. Where clarity and sequencing make people come to the webpage, cluttering it with images, colors, or texts, etc. renders in a big turn-off for them.
This is why a conversion-based website design and development, or business is going to face many hurdles. Everyone who has come on the internet and made a website to promote their business is there for the most basic reason. And that is to lure the visitors, convert them into consumers or customers, and gain a good return on investments (ROI). Carrying on a conversion-based web design and development is not an easy task, but there are many digital marketing companies in India that help you get one.
Banyanbrain is one of the leading internet marketing companies in Gurugram that provides the finest website design and development services. Being a global company, we have premier website solutions and digital solutions. With our Pay-per-click services (PPC), Online Reputation Management services (ORM), email campaigns, Search Engine Optimization services (SEO), Social Media Optimization services (SMO), and many other such services your business grows exponentially and you get a better ROI.