Digital marketing is a dynamically evolving industry, thanks to the globalization that gave birth to so many new-age technologies in such a short period. Digital marketing, like any other industry, continues to advance with the advent of newer technologies. With that said, this blog is written by keeping in mind certain digital marketing mistakes that should be avoided.
It is essential for every company that is a part of any industry to keep up with these developments in order to stay on top of their respective niche and to stay in touch with your audiences. Digital marketing simply just refers to the art of promoting predicts and services with the use of online mediums. Yes, we used the term “Art” to define digital marketing and not practice or task, because digital marketing is no less than a piece of art that is created with the hard work that an artist puts into it.
As digital marketers, we sincerely hope that you put your heart and soul into your projects and do the best for your clients to give them an online presence. While every digital marketing company should strive to create better marketing strategies for your business, it is also necessary to understand that certain tactics and tools become outdated and a digital marketer must make sure to use the latest techniques to devise an effective and efficient digital marketing plan that will help increase ROI.
Here are some of the commonly made digital marketing mistakes to be avoided:
Starting without a clear marketing strategy
Planning is the most crucial function in any company or department. No matter what your niche is, you need to have a set of well-defined objectives set before actually starting to create a marketing strategy. This approach is followed in every form of marketing because until you set your goals, you cannot go any further. Once your goals are decided, then you can start working on research, audiences to target, social media platforms to use, and then assign proper metrics to measure the success.
Not targeting the right audiences
Even if your brand is creating fantastic content that is original and engaging, it will not have the impact that you expect it to if that content is not directed towards the people who will be interested in buying your products or services. The overall performance of your marketing strategies will depend on a thorough understanding and engagement with your target audiences. Here are some of the aspects of your ideal target audience you need to start asking about to gain a firm understanding:
- What are their demographics?
- How they make certain online decisions?
- What social media platforms do they use?
Not having the correct approach to SEO
Search Engine Optimization helps to drive traffic to your website in order to increase sales conversions. Having an SEO strategy that is sophisticated, smart, and result-driven is essential for any digital marketing campaign to receive actual results. 93% of online buying decisions begin with a search engine. SEO is a fast-paced game and needs to be constantly updated with the latest developments to achieve higher ranks in search engines.
The key elements of any high ranking SEO strategy are:
Keywords: You should use relevant keywords that include a sensible combination of both short and long-tail keywords that will help you to reach your target audiences.
Content: Search engines prefer superior quality, original and engaging content that is well-researched and attracts the customers. The content should be textual, audio, images, video content, etc. in order to attract more and more customers so that they spend a long time on your website and increase engagement.
Backlinks: Getting backlinks from sites that are influential and have a higher domain authority and page authority ensures that the search engines rank you higher up on their results page.
Not having a proper social media strategy
Social Media is the backbone of any digital marketing strategy in today’s date. However, a poorly executed social media advertising plan can have a major negative impact on your website rankings. Every digital marketing company should have the right blend of organic and paid advertisements as it will provide great opportunities to engage with audiences directly and expand their reach online.
Digital marketing companies all over the world should implement a SMART goal strategy when it comes to formulating a social media marketing plan. SMART here stands for: Specific, Measurable, Attainable, Relevant, and Timely.
The following steps can be followed to drive traffic by promoting products and services on social media:
- Conduct research about which social media platforms are best appropriate for your brand’s requirements. Find out where audiences would respond more efficiently to your offerings.
- Hire a social media manager as it will give a more organized approach towards scheduling and posting social media posts.
- Partner up with influencers as they are the new trend. Audiences tend to look for online reviews before they make a buying decision and having social media influencers with a high following can help you gain credibility.
- Engaging with customers on social media platforms is necessary to give a more human touch to your social media advertising strategy. Responding to comments, having live video streams, and direct communication adds personalization and helps develop your brand personality.
Not tracking metrics
It is a huge mistake to not analyze how your digital marketing strategy is working in order to work on plans. Google Analytics is a commonly preferred metric tracking tool where you can find more about how your digital marketing plans are engaging with target audiences and if they are bringing in more traffic to your website. These tracking tools will help you to figure out which specific strategies are effective for your business and which are not so that you make the necessary changes in forthcoming plans to devise a successful digital marketing campaign.
Let Banyanbrain help you
Having a successful digital marketing strategy is not as difficult as it looks. If you can identify these common digital marketing mistakes and make the required amends, then you will soon be well-known by people all over the world. All you need is a dedicated team of specialists who will curate, operate and track your marketing plan so that you have an online presence that brings more traffic to your website and helps in boosting brand awareness. Banyanbrain is a prominent digital marketing company in India with clients all over the world and we are known for our efficient digital marketing plans which bring businesses to the top in their industry.