How do I calculate, audit, and improve website bounce rate? This question haunts many but in reality, bounce rate is the most confusing topic for many. When confused, you must take the help of a digital marketing expert to get better knowledge about it or hire a digital marketing agency. Improving website bounce rates also helps you to boost your website rankings.
Let’s find all about the website bounce rate with this article and also the ways to increase website engagement and the ways to get higher revenues.
What Is Bounce Rate?
In Google Analytics, bounce rate stands in for the number of sessions that set off a single call for the Analytics server split up by the total number of sessions. This criterion can be put into a website as in one piece or a particular page.
There are two parts of terms we require to define in order to grasp everything about what bounce rate is.
1) What is a session?
Sessions are a set of user interactivity that took place in a selected time frame.
“Consider sessions as visits. You may have had this patient in your clinic before but this is how many times they came in during a chosen time frame.”
It’s essential to record that a session resets after 30 minutes of inaction.
2) What sends a request to the Analytics server?
An appeal to the Google Analytics server can be observing a second page or activating an event.
How is the bounce rate estimated?
It is determined by single-page sessions divided by total sessions.
Bounce Rate Formula
Bounce Rate = Single-Page Sessions ÷ Total Sessions
Examples for Bounce Rate
Now that we perceive the term involved and how bounce rate is estimated, let’s circle back to how users browse the web today.
For example, I am working from home. Often, I will open a website page with every intention of reading the content. But then the postman knocks so your pets start barking and I let them outside. Then I remembered to change the launderette. Now our girls see I’m out of the office and need me to read them a tale…
An hour later, I’m pulling the web up again. I am a busy user but my bounce rate is 50%.
On the other hand, I browse a column from Twitter, spend 15 minutes reading the content, see a 2-minute video, and quit because that’s all I needed. I am an involved user with a 100% bounce rate.
One more example and then we will go forward.
Say I land on a website with Google Analytics trace code and that page redirects to another page but I quit straight away. I am not an involved user and my bounce rate is 0%.
At this point, the wheels shall be turning; bounce rate may not mean what you early thought it meant. It is not a good measurement of involved users unless you set up events in Google Analytics to measure meaningful user behavior.
How do Google Analytics events impact bounce rate?
All set for more terms? This segment is going to deal with what an event is and how it impacts bounce rate.
An event is user interactivity with content other than page loads. These can be link clicks, form submissions, downloads, video plays, etc. It is key to keep in mind the impact events have on bounce rate. Google Analytics includes a whole section to execution deliberations on their Event help page.
“If you perform Event measure for your website, you’ll see a modification in bounce rate metrics for those pages wherever event measure is a gift. This is because event measurement, like page measurement, is sorted as an interaction appeal.”
Let’s put this into factors. You have an embedded video on your page and include event tracking to see how many times site visitors play the video and what percent of it each one goes through. Once you begin to write down the actions visitors take on your site with event tracking, your bounce rate will lower on that page. Now, you have a finer measurement of the standard of visits to that page.
How to audit website bounce rate?
Marketers often make the fault of wanting a low website bounce rate site-wide. The major matter with this target is it completely ignores the obligatory details. Good user involvement will depend on the Google Analytics application, website structure, and even device type and content type. The following steps will help you audit bounce rate:
Google Analytics execution
Google Analytics execution examines that the Google Analytics tag is installed once on your site. If your tracking code is entered twice, two page views may be passed and you are accepted to have a bounce rate matter. To check your implementation use Chrome’s add-on Google Tag Assistant. Tag assistant is a legacy result, but it is still accessible for download.
Here’s how to check your setup with the extension:
- Install Google Assistant.
- Start your website.
- Select the extension’s icon in your browser column.
- Select Enable and refresh your webpage.
Accurately installed Google Analytics tag will have only one green Google Analytics or GTM tag on all pages you want to trace.
Events reflect business objectives
Align events following your business objectives. For affiliate sites, you’ll wish to trace outward-bound clicks. For informational blogs, you’ll wish to trace page scrolls, internal link clicks, or file downloads. Lead information sites can wish to capture type submissions. Consider the apparent macro-conversions and therefore the smaller micro-conversions to capture associate degree correct illustration of the user journey on your website. Once you install Google Analytics tag properly and replicate business objectives with event tags, you’ll go to the third step. One can establish event tags using Google Tag Manager. Confirm that all events are accounted for within the Google Analytics Behavior report.
Here’s the way to check whether or not events mirror business objectives:
- Open Google Analytics.
- Open the Behavior > Events Overview Report.
- Make sure that everyone’s website actions necessary to your business are recorded in GA.
Read bounce rate by selling channel
Time to use Google Analytics to be told what factors could be influencing bounce rate. Open Google Analytics. Guide to the Accession > All Traffic Report by Default Channel Grouping.
For example, social-media traffic includes a broad variety of users who might solely care about the content on a selected landing page. There’s no need for the user to explore the website deeper.
Explore High Bounce Rate
The final step in carrying a bounce rate audit is to uncover the page(s) answerable for the abnormally high bounce rate.
To do this,
- Click on the Channel Grouping of interest; for instance, “Organic Search.”
- Select the primary dimension as “Landing Page.”
- Click on the header “Bounce Rate” to type the table
Look for patterns within the sort of content. Is the page with a high bounce rate a blog? This could still not be a difficulty for alarm. A decent landing page that absolutely covers a targeted topic can provide guests with each detail they were trying to find. However, if the page is for lead generation or e-commerce, you would like to aim for a bounce rate between thirty and four-hundredth.
How to fix a high bounce rate?
If you discover a genuinely high bounce rate, this becomes a user expertise issue. Then it is time, you must give attention to rewriting the introductory paragraph, improving internal linking, or increasing page speed.
- Rewriting the introductory paragraph will hook additional browsers from the beginning.
- Rewriting the introductory paragraph will hook more readers from the get-go by really driving home the reason they need to read your article instead of competitors’.
- Improving internal linking will encourage website guests to explore connected topics in-depth, keeping them engaged together with your website content longer and increasing your page views.
- Increasing net speed can make sure you don’t lose potential consumers to the loading wheel of doom.
Thus, by keeping in mind the above-given steps, you can calculate, audit, and improve website bounce rate and get maximum outputs. If you also want to improve website bounce rate, then Banyanbrain, a top online marketing company, helps you provide one of the best digital marketing tips by following the latest trends.