This blog is written to discuss the various technological developments that have led to drawing an increasing number of people to shop for essential items as well as luxuries from e-commerce websites instead of traditional retail shops. We have discussed the various benefits of e-commerce websites have over retail stores in today’s date.
Shopping: Peaceful, cathartic, luxury, stress-release, fun… There is no end to the feelings that so many people go through while they perform this activity. Shopping, whether for groceries or clothes or bags or furniture, it brings a certain feeling of accomplishment to the person who is buying all this for themselves, friends, or family. Shopping has been termed as one of the hallmarks of a socially functioning society.
That being said, we are not new to the certain changes that the last few decades have brought upon the entire world. With the advent of the internet, technology has advanced at an alarming rate, bringing people to adapt to certain lifestyle changes that were not a part of our lives before this.
In earlier times, shopping meant going out to the mall or a market to look for stuff and them purchasing it if you liked it. But in these newer, modern times, one can easily remark that the future of shopping is unarguable vaster and more interesting than ever, and we have the technological advancements to thank for. These developments have paved the way for hundreds of thousands of possibilities to choose from, thus changing the way we shop forever.
E-commerce has revolutionized the principles of buying and selling. It has instantly acquired popularity over social media, as it makes it more convenient for small as well as huge corporations to reach a wider audience. E-commerce websites are highly preferred by most people today, over traditional retail shopping.
Before we dive into the benefits of E-commerce websites, let us first understand what exactly is e-commerce?
If you are looking for a definition for the word e-commerce, it lies right within the name. E-commerce, i.e. electronic commerce, refers to the process of commercial activities that are carried out over the internet, on electronic means. This type of commerce was given birth in order to simplify the whole process of buying and selling.
Back in the earlier days, people had to go out to physical stores to buy all the commodities they required, ranging from food, clothes, shoes, etc. E-commerce changed all of that. The entire world and its marketplace are now at the distance of a click on your laptop or smartphone screen.
All you have to do is, go to an online store, add all the products or services you require (yes, you heard that right. E-commerce does not only include products, most service providers also have their e-commerce websites where you can learn about and buy services online as well.), add them to your shopping cart, make a payment, and voila! Your products will be delivered to you at your doorstep within a few days.
This has been proven to be a heaven of sorts for people who do not like going out and being introverts. You do not have to leave the house while using e-commerce, it takes place by the clicks of your mouse or the touching of the screen of your laptop or smartphone. Any form of shopping done via digital means can be termed e-commerce, and it offers an end number of benefits over traditional retail shops.
Why should companies choose E-commerce websites over traditional retail shops?
Eradicates geographical restraint and time constraint
A very essential perk of an e-commerce website is that it allows customers to go through online stores all over the world and purchase from anywhere. This helps businesses to branch out to target clients from any location in the world and helping them become market leaders.
In today’s modern world, everyone wants instant service. They want everything to be available on the go, without any disturbances or delays. With our lives becoming so fast, the ability to purchase whatever you want to round the clock has become a necessity. The physical retail stores still have a time deadline, but e-commerce websites allow you to browse and shop any hour of the day.
E-commerce is a highly cost-saving method as it requires a low level of investment to start an e-commerce website as compared to an offline retail store. All you have to do is to set up a web-based platform and a small team of specialists who will manage your operations online, and you’re good to go. It also requires less money to be invested in marketing as most of the promotion can be easily done online following digital marketing techniques like PPC, and SEO to advertise your products and services online.
Increase in brand visibility on search engines
If you have to analyze the success of your offline retail business, the only parameters that can be considered are the word of mouth publicity that facilitates its reputation and popularity among the masses. This means spending a chunk of your budget on marketing tactics to gather more customers and get noticed by people. However, in an electronic business, you can easily adapt SEO techniques to get organic visitors to your website through search engines. This results in your e-commerce website ranking high up in the SERPs and boosting the leads generation from them.
Allows customers to gather coupons and group buying
E-commerce has made it much more convenient for businesses to give access to customers regarding discounts, promotions, and group marketing strategies as well. They inform customers about certain deals and discount sales that will be going up on their products via texts, e-mails, or newsletter subscriptions. This results in strengthening of brand awareness and thus, increase in the sales conversions.
Another major advantage of e-commerce over traditional commerce is they provide a platform for existing and new customers to share their experiences with your business by writing customer reviews. This is a key factor in the brand credibility and customer satisfaction segment of your online business. Potential customers can read customer reviews and know about the experience of people in regards to using your products and thus make an informed choice. Customer feedback is also helpful for the business as it can help point out certain shortcomings on your end and you can rectify them later.
The future of shopping is surely digital, but it will still be based on key factors like having a good reputation, giving customers a personalized user experience, and improving brand awareness along the way. We would not say that the traditional retail business has lost its charm, but having an e-commerce website is the cherry on the cake for any business. E-commerce has what it takes to take your website to new heights and become a market as well as an industry leader.
Banyanbrain is an e-commerce website development company that provides online e-commerce SEO services like SEO, SMM, ORM, E-mail marketing, and many more. At Banyanbrain, we have a team of dedicated professionals who work towards creating an e-commerce SEO website for your business which will help in increasing brand awareness and create a loyalty base as well.