One needs to focus on the characteristics of a good website to make any website magnetic, alluring, and optimized to bring more traffic to it. A good website is considered as any business’s main gate. When the main gate is appealing, secured, and inviting, then definitely, you are going to see a sea of visitors.
Today consumers have zillions of options to explore on the World Wide Web. So if your website is not optimized, doesn’t have good content, or is not secured then, you will have the least traffic to entertain. We are going to talk about the characteristics of a good website so that you can get organic traffic, convert your visitors, and get a good ranking through SEO (Search Engine Optimization), and be socially known.
What are the top characteristics of a good website?
1. Alluring Design
The most basic element of any website is its design. The web design should be outlined in such a way that it instantly pulls consumers towards it by its alluring and optimized design. The design that is customized keeping the current trend in mind binds the consumers to it. The design should always be unique and user friendly and to cater to that ‘Search by Image’ process can be used. This mechanism helps in selecting a unique and appealing design.
2. Good Website Presentation
A website is a projection of your brand, services, and products. It should be speed-optimized and well-functional. Every page, link, image, graphic, or even space should be attractive, optimized, and functional. The layout of the page, and the message that you want to display, should be visually pleasing, executive, and exquisite. Any of them can leave a lasting impression on visitors or can be the reason for the last impression as well.
It is important that every page on a website is working well and loads easily. Any page that is broken, slow, or badly constructed will sour your visitor’s mood rendering them to leave the page at once. One should read How to Use Keywords to Drive Traffic to Your Website to also attract the target audience.
3. Ease of Usage
A better User Experience (UX) is key to making the consumers stay on the site for longer. In the times of instant noodles, people are always in a hurry. So if the website is not providing ease of navigation and usage, then your business is going to suffer. It should be optimized in a way that the searchers and browsers both get satisfied whether they have come for any product or service or they have just come for browsing.
The visitors should get engaged with the website once they visit without struggling to find pages or search for any content. UI and UX design services companies provide useful insights into design and layouts with colour coding that suits business requirements.
4. Relevant and Qualitative Content
Qualitative content is of the essence when we think of any website. A website with optimized content, high-resolution image, videos, texts, and graphics will convert more consumers than a website with less optimized content.
Irrelevant content is the big turn-off for the consumers. To convert consumers to the website, the posted content should be interesting, relevant to the topic, and SEO friendly. You should avoid the usage of jargon or acronyms. Keep updating current content on social media and blogs to maintain the interest of the consumer. To maintain SEO-optimized content, you may require some investment but with a help of a good SEO Company, you will turn more heads.
5. Updating the website
For the success of any website, it is mandatory to keep updated with current technology and follow the recent trends that are in vogue. 15 tips for designing an SEO-friendly website will help you analyse your website and make recommended changes. The web design that allows responsiveness, and fluidity, and is mobile-friendly, is in tandem with the current digital trend. The site that lacks these features is certainly going to suffer.
6. Optimized
The website should be content-optimized as well as mobile-optimized. With the speed of gadget use increasing, you never know what platform your consumer is using. So, if the website is not up-to-date with the recent trends and algorithms, and the upload speed is slow then definitely none of the consumers will be interested in the website.
Because the most annoying thing for today’s consumers is an unresponsive or slow-speed website and page. They will not think twice before ditching your services if the site upload speed is less. Digital marketing agencies with expertise in website optimization can help you achieve that outcome.
And it is a well-known fact that content is the heart of any website in today’s world. So yes, if the content quality is good and keyword optimized then consumers will be pulled towards the website.
7. Call to Action
A call to action or CTA is one of the main characteristics of a good website feature on a website that makes the users take some specific actions. It is a command or action phrase, such as ‘Sign up’, ‘Register’, and others. The website should be designed in a way that consumers find it interactive.
With the responsiveness feature, the consumer will find the website and your business to be more reliable. The consumer-friendly approach is the need of today and the consumers tend to take the services only when there they find them interactive. An ask-on feature on every page of the website will be like the icing on the cake.
8. Website Should be Scalable
The growth handling of the website can be done through scalability. The website must scale the prospective consumers. It is necessary to scale the backend database along with API (Application Programming Interface) and other such services that it provides. When the backend and other such interface is not optimized then it will lead to the slow death of your website.
9. Security
Secure website or platform is the need of today’s world. In the era where cyber-terrorism has become so advanced if the website allows the consumer to securely navigate and enjoy the services then the website will see more consumers. Safety is one of the most needed features in today’s world.
- The website should be secured and follow all security standards and guidelines of the business industry, sucha as:
- The passwords should be encrypted for registration processes.
- The website should be secure and follows SSL (Security Socket Layer) encryption.
- The security question feature should be there in the case of forgotten passwords.
- During credit or debit card transactions, data transfers, and UPI transfers; logins and accounts should be secured so that consumer doesn’t feel unsafe while the transaction process.
These all points add up to the characteristics of a good website.
10. Accessible Contacts and Locations
Don’t make your consumers chase you down or search for you. All point of contact, email, contact number, social media, and contact form should be easily accessible to the visitors. If the consumers want to take your services but there is no updated contact detail then they won’t have any choice other than to look for other services.
A Google map is a bonus as it gives the business more credibility when the consumer can easily access you. All the provided contact information should be easily available and easy to access.
11. Analytics Ready
It is mandatory to understand the market and analyze the other businesses. Social media analysis allows you to track and learn from your competitor’s successes and mistakes. To compete in the business world today, it is necessary to be updated with the recent trend and undergo competitor’s website analysis from time to time.
12. Technical SEO:
SEO Companies specializing in technical aspects can provide valuable insights into your website’s deficiencies and recommend improvements and the Importance of schema markup for SEO for enhanced performance. The initial phase involves building websites with a defined site structure, outlining the architecture style and content organization. This mapping is essential as Google follows specific crawling and indexing guidelines associated with it.
Canonical tags are another important chacteristics of a good website which ensures that there are no duplicate issues with similar pages. Sitemaps act like a detailed roadmap for search engines, listing all the website’s URLs. This helps search engines navigate and index the site effectively. This is a characteristic of websites, particularly beneficial for big or intricate ones, sitemaps improve discoverability and can encompass diverse types of content.
13. Media Compression
Media compression is one of the key features in optimizing the web design of the business. The characteristic of multimedia is to engage more users towards the website. When the consumer turns up to the website and tries to open the image or video and it’s taking ages to open then it will render them to leave the website. Whereas if the web page has a high-resolution image and is optimized, that will lead them to go through the pages effortlessly and they will consume the content more.
14. Optimized Landing Page
The landing page should be optimized as this is the page that increases the conversion rate of marketing campaigns and helps in lead generation. When the visitor clicks on a link or ad, then they arrive at the call to action or landing page. So, if the landing page is not accurately optimized, then it will lead to less lead generation and in turn fewer visitors to the website.
Other Factors that Adds Up to a Good Website
Customer Testimonials and Trust Signals:
Many customers tune into websites and businesses based on effective testimonials and reviews. If your business is doing great but there is no indication online where customers can review your work or provide feedback, then it is not considered a good one. Website service providers prefer to include top reviews and personalised customer testimonials that can gain the trust of new users.
A good website’s key feature is that it allows easy navigation throughout the whole website. When any visitor comes to the website, and can easily skim through all the pages go where they want and open any services you provide easily, then you are going to see them return to the website. Easy navigation design increases brand popularity.
In a nutshell
Through influencing web design and website development, your business will do wonders. The website that is content optimized, SEO optimized, allows ease of use, access, and navigation, and is secure; is going to see huge organic traffic.
A good web design will help the business in gaining brand awareness, brand identity, and popularity. Many digital marketing companies in India provide SEO (Search Engine Optimization), PPC (Pay-per-click), SMO (Social Media Optimization), ORM (Online Reputation Management), and web design and development services in Gurgaon, Delhi, Mumbai, and other places.
